2007–present: Modeling and retail

Kardashian co-owns a clothing boutique called D-A-S-H with her sisters Kourtney and Khloé.
In the spring of 2010, she and her sisters released a clothing line for retail store Bebe.

Kardashian at the Seventh Annual Hollywood Life Magazine Awards

In December 2007, Kardashian posed nude for Playboy.

She has also featured in numerous international editions of FHM, including the cover of the April 2010 Australian edition and the UK March 2011 edition. 
In February 2008, Bongo Jeans announced that Kardashian would be their face model.Kardashian is also a model for Travis Barker's Famous Stars and Straps clothing line. She also models for Quick Trim weight loss supplements, Balenciaga shoes, Carl's Jr. fast food, Sugar Factory lollipops, Perfect Skin skincare products, and various other products.
In July 2008, Kardashian announced on her blog that she was working on her own perfume line to be released in 2009. The perfume, Kim Kardashian, was released into U.S. stores in February 2010. The perfume was released in Canada on May 4, 2010.

In March 2009, Kardashian launched an endorsement with ShoeDazzle shopping.
Kardashian is the co-founder and chief fashion stylist for ShoeDazzle.^[23] The following month on April 9, 2009, Kardashian released a workout DVD series, Fit In Your Jeans By Friday, with trainers Jennifer Galardi and Patrick Goudeau. On September 15, 2009, Fusion Beauty and Seven Bar Foundation launched "Kiss Away Poverty", with Kardashian as the face of the campaign. For every LipFusion lipgloss sold, $1 went to the Foundation to fund women entrepreneurs in the US.

Famous Cupcakes, a Los Angeles bakery, created a vanilla cupcake mix for Kardashian. The cupcake flavor is called Va-Va-Va-Nilla.

Kardashian also creates jewelry along with her sisters, Khloé and Kourtney. The trio released a jewelry line for Virgins, Angels, and Saints. The 20 piece collection debuted in March 2010. The jewelry reflects on the Kardashian's Armenian heritage. In addition, Kardashian and her sisters created a sunless tanner called Kardashian Glamour Tan. It was released in Summer 2010 and is available at Sephora.In August 2010, Kardashian announced that she and her sisters will release another clothing line. The clothing line is called K-Dash and it will be sold on QVC. K-Dash will be released on September 10, 2010.

On July 1, 2010, the New York City branch of Madame Tussauds revealed a wax figure of Kardashian.